Wraptopia, Vol. 27

Color Theory is part science, part art which starts with the four basic properties of color—hue, temperature, saturation and brightness. Hue is the name of a color and the science part. The other three have the ability to transform a pure hue like, say, True Red, into all sorts of magic. That's the art.

Temperature determines a color's warmth or coolness by adding blue or yellow. Blue skews red cool (apple), while yellow turns it warm (tomato). Saturation—also "chroma"—defines a color's depth based on the presence of gray. Zero gray makes a vivid, strong and high-intensity red (cherry), whereas adding gray mutes and reduces intensity (mauve). Brightness—or "value"—measures a color's lightness or darkness by increasing white or black, resulting in "tints" and "shades"—add white to red for a tint (pink), or black to red for a shade (garnet). 

It's a lot to follow, but here's the juicy part—a 2002 study on behavioral responses to hue, saturation and brightness showed that maximum saturation and brightness were most preferred by 67%* of participants but, of the two, brightness did not sustain their attention. Turns out bright colors overstimulate retinas causing eyes to strain and divert quickly. Saturation does not—it still attracts the most attention, yet has Superhero-like powers to hold it.

To leverage this science, I intentionally developed a vivid, strong and high-intensity red fabric so women can be vivid, strong and high-intensity wearing it. At 100% saturation, The EveryBody Wrap®'s True Red has maximum depth that's void of gray, guaranteeing its ability to captivate and—better yet—fascinate. All you have to do is wear it, then let the color work its magic. 

Elizabeth Kosich, Founder
The EveryBody Wrap®
 

*Source: Wiley InterScience: "Effects of Hue, Saturation and Brightness", Camgöz, Yener, Güvenç, 2002; APA PsycNet: "Arousal effect of Colors Saturation", Zielinski, P., 2016